Ashley Anger on the Marketing Champion Spotlight Series l Favorite Pardot Life Hacks - Pardot Life Hacks
August 11, 2020
A Strategist, Marketing Technologist, Salesforce Certified Pardot Consultant, and 2020 Salesforce Marketing Champion, Ashley Anger, shares her favorite Pardot Life Hack and it is all about automation features.
Tune in as you hear Ashley’s #PardotLifeHack for the three questions to ask yourself to make sure you choose the right Pardot automation feature for the job.
Takeaways
- When first considering what automation feature you should use with Pardot, ask yourself, what is the rule based on? Is it criteria or action based?
- A good way to remember what a Pardot Segmentation Rule does, is to think that it gives you a snapshot in time, as it only runs once.
- You may not always have to use a Pardot Automation Rule to execute your task. Be mindful of your automation rule limits and consider if other automated features are possible to use.
#PardotLifeHack
- Decide which Pardot automation feature is best for the job by asking yourself these three questions: What is the rule based on? Is it going to be used one time only? What is the desired outcome?
Useful Links
- LinkedIn:
- Twitter:
- Instagram:
Social
- #MarketingChampions
- #PardotLifeHackers
- #TrailblazerTalk
- #Pardot
- #Salesforce
- #Ohana
- #Martech
Ways to Tune In
- iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
- Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
- Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
- iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
- Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
- YouTube -
